search query: @author Moorman, M. / total: 2
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1.
The effects of program responses on the processing of commercials placed at various positions in the program and the block
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 49-59
 2005 Moorman, M.
Neijens, P.C.
Smit, E.G.
2.
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 25-40
 2002 Moorman, M.
Neijens, P. C.
Smit, E. G.
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