search query: @author Morgan, R. / total: 12
references: 1-10 / 12
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1.
Product-market positioning and prospector strategy : an analysis of strategic patterns from the resource-based perspective
European Journal of Marketing
2003 : VOL 37:10, p. 1409-1439
 2003 McGuinness, T.
Morgan, R.
Strong, C.
2.
Developing organisational change capability
European Management Journal
2002 : JUN, VOL. 20:3, p. 310-320
 2002 Oxtoby, B.
McGuiness, T.
Morgan, R.
3.
A consumer-orientated framework of brand equity and loyalty
International Journal of Market Research
1999 : WINTER, VOL. 42:1, p. 65-78
 1999 Morgan, R.
4.
A novel,user-based rating system for tourist beaches.
Tourism Management
1999 : AUG, VOL. 20:4, p. 393-410
 1999 Morgan, R.
5.
Brand knowledge management: growing brand equity
Journal of Knowledge Management
1998 : SEP, VOL. 2:1, p. 47-54
 1998 Richards, J.
Foster, D.
Morgan, R.
6.
Exporting problems of industrial manufacturers
Industrial Marketing Management
1998 : MAR, VOL. 27:2, p. 161-176
 1998 Morgan, R.
7.
An INTERNET marketing framework for the world wide web (WWW)
Journal of Marketing Management
1996 : NOV, VOL. 12:8, p. 757-783
 1996 Morgan, R.
8.
The commitment-trust theory of relationship marketing
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 20-38
 1994 Morgan, R.
Hunt, S.
9.
Assessing the status of marketing in architectural service firms
Management Decision
1994 : VOL. 32:4, p. 36-42
 1994 Morgan, R.
Foreman, S.
Poh, T.
10.
Methods of artificial intelligence : some applications for market research.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 375-397
 1989 Morgan, R.
Bond, J.
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