search query: @author Morgan, R. M. / total: 3
references: 1-3 / 3
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1.
Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations
Manufacturing & service operations management
2001 : SPRING VOL. 3:2, p. 89-104
 2001 Morgan, L. O.
Morgan, R. M.
Moore, W. L.
2.
Relationship-based competitive advantage: The role of relationship marketing in marketing strategy
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 281-290
 1999 Morgan, R. M.
Hunt, S.
3.
The comparative advantage theory of competition (Marketingtheorie)
Journal of Marketing
1995 : APR, VOL. 59:2, p. 1-15
 1995 Hunt, S. D.
Morgan, R. M.
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