search query: @author Morrin, M. / total: 2
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1.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
2.
"Not manufactured or authorized by ...": recent federal cases involving trademark disclaimers
Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 97-107
 1998 Jacoby, J.
Morrin, M.
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