search query: @author Mothersbaugh, D. L. / total: 2
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1.
Information content and consumer readership of print ads : a comparison of search and experience products
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 20-31
 2004 Franke, G. R.
Huhmann, B. A.
Mothersbaugh, D. L.
2.
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 589-602
 2002 Mothersbaugh, D. L.
Huhmann, B. A.
Franke, G. R.
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