search query: @author Mountinho, L. / total: 2
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1.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behavior of counterfeits: direct and indirect effects
European Journal of Marketing
2011 : VOL 45:1/2, p. 191-216
 2011 Bian, X.
Mountinho, L.
2.
Is your company planning gains in market share?
European Management Journal
1988 : AUTUMN, VOL. 6:3, p. 209-215
 1988 Mountinho, L.
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