search query: @author Muehling, D.D. / total: 2
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1.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
2.
Comparative advertising: views from advertisers, agencies, media and policy makers (!Federal Trade Commission)
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 38-48
 1989 Muehling, D.D.
Stem, D.E.
Raven, P.
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