search query: @author Mummalaneni, V. / total: 3
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1.
Access, Resouce, and Cost Impacts on Consumer Satisfaction with Health Care: A Comparison Across Alternative Health Care Modes and Time
Journal of Business Research
1997 : JUL, Vol. 39:3, p. 173-186
 1997 Mummalaneni, V.
Gopalakrishna, P.
2.
Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation
Industrial Marketing Management
1996 : MAR, VOL. 25:2, p. 115-124
 1996 Mummalaneni, V.
Dubas, K.
Chao, C.
3.
Use of foreign language and models in print advertisements in East Asian countries: a logit modelling approach
European Journal of Marketing
1995 : VOL. 29:4, p. 24-38
 1995 Neelankavil, J.
Mummalaneni, V.
Sessions, D.
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