search query: @author Munch, J. M. / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
Attitude functions in consumer research: comparing value - attitude relations in individualist and collectivist cultures
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 933-942
 2002 Gregory, G. D.
Munch, J. M.
Peterson, M.
2.
Rhetorical question, summarization frequency, and argument strength effects on recall
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 69-76
 1988 Munch, J. M.
Swasy, J. L.
3.
The super bowl : An investigation into the relationship among program context, emotional experience and ad recall.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 360-367
 1988 Pavelchak, M. A.
Antil, J. H.
Munch, J. M.
4.
Examining the target of receiver elaborations : Rhetorical question effects on source processing and persuasion.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 877-886
 1985 Swasy, J. L.
Munch, J. M.
« previous page | next page »
SCIMA