search query: @author Muncy, J. A. / total: 2
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1.
The role of brand parity in developing loyal customers
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 222-228
 2005 Iyer, R.
Muncy, J. A.
2.
Cognitive relativism and the practice of marketing science.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 20-33
 1987 Muncy, J. A.
Fisk, R. P.
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