search query: @author Murdock, G. W. / total: 3
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1.
Media selection via multiple objective integer programming.
Omega
1987 : VOL. 15:5, p. 419-427
 1987 Deckro, R. F.
Murdock, G. W.
2.
The sales/advertising relationship : an investigation of correlations and consistency in supermarkets and department stores.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 55-60
 1984 Marquardt, R. A.
Murdock, G. W.
3.
Industrial sales management in the 1980s.
Industrial Marketing Management
1981 : OCT, VOL. 10:4, p. 299-304
 1981 Bellizzi, J. A.
Murdock, G. W.
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