search query: @author Murphy, W. H. / total: 2
references: 1-2 / 2
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1.
Sales contest effectiveness : an examination of sales contest design preferences of field sales forces
Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 127-143
 2004 Murphy, W. H.
Dacin, P. A.
Ford, N. M.
2.
How to improve product management effectiveness
Industrial Marketing Management
1996 : JAN, VOL. 25:1, p. 47-58
 1996 Murphy, W. H.
Gorchels, L.
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