search query: @author Mushkat, M. / total: 5
references: 1-5 / 5
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1.
Towards non-incremental strategies in developing public products and services.
European Journal of Marketing
1987 : VOL. 21:1, p. 66-73
 1987 Mushkat, M.
2.
Improving the prospects for plan acceptance in public organizations.
Long Range Planning
1987 : FEB, VOL. 20:1, p. 52-66
 1987 Mushkat, M.
3.
Planners and bureaucrats- developing the consultant-client relationship.
Long Range Planning
1984 : APR, VOL. 17:2, p. 111-116
 1984 Mushkat, M.
4.
In quest of control: MBO options for monitoring system performance in the social services.
Journal of General Management
1982 : SUMMER, VOL. 7:4, p. 53-69
 1982 Mushkat, M.
5.
Implementing public plans: the case for social marketing.
Long Range Planning
1980 : AUG, VOL. 13:4, p. 24-29
 1980 Mushkat, M.
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