search query: @author Muthukrishnan, A. V. / total: 3
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1.
Persistent Preferences for Product Attributes: Effects of the Initial Choice Context and Uninformative Experience
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 89-104
 2001 Muthukrishnan, A. V.
Kardes, F. R.
2.
The Piecemeal Approach to Comparative Advertising
Marketing Letters
2001 : VOL. 12:1, p. 63-73
 2001 Muthukrishnan, A. V.
Warlop, L.
Alba, J. W.
3.
Does Greater Amount of Information Always Bolster Attitudinal Resistance?
Marketing Letters
2001 : VOL. 12:2, p. 131-144
 2001 Muthukrishnan, A. V.
Pham, M. T.
Mungale, A.
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