search query: @author Naik, P. / total: 2
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1.
Clicks and mortar : The effect of on-line activities on off-line sales
Marketing Letters
2003 : VOL 14:1, p. 21-32
 2003 Biyalogorsky, E.
Naik, P.
2.
Planning media schedules in the presence of dynamic advertising quality
Marketing Science
1998 : VOL. 17:3, p. 214-235
 1998 Naik, P.
Mantrala, M.
Sawyer, A.
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