search query: @author Narus, J.A. / total: 2
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1.
Partnering as a focused market strategy.
California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113
 1991 Anderson, J.C.
Narus, J.A.
2.
A model of distributor firm and manufacturer firm working partnerships.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 42-58
 1990 Anderson, J.C.
Narus, J.A.
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