search query: @author Neelamegham, R. / total: 2
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1.
A Bayesian model to forecast new product performance in domestic and international markets
Marketing Science
1999 : VOL. 18:2, p. 115-136
 1999 Neelamegham, R.
Chintagunta, P.
2.
Price elasticity dynamics over the product life cycle: A study of consumer durables
Marketing Letters
1997 : APR, VOL. 8:2, p. 205-216
 1997 Parker, P. M.
Neelamegham, R.
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