search query: @author Neslin, S. / total: 4
references: 1-4 / 4
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1.
The effects of retailer and consumer response on optimal manufacturer advertising and trade promotion strategies
Management Science
1995 : MAY, VOL. 41:5, p. 718-766
 1995 Neslin, S.
Powell, S.
Stone, L.
2.
A research agenda for making scanner data more useful to managers
Marketing Letters
1994 : OCT, VOL. 5:4, p. 395-412
 1994 Neslin, S.
3.
A replication and extension of the Dickson and Sawyer price-awareness study
Marketing Letters
1994 : JAN, VOL. 5:1, p. 31-42
 1994 Boutillier, J. le
Boutillier, S. le
Neslin, S.
4.
A comparison of market share models and estimation procedures.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 202-210
 1984 Ghosh, A.
Neslin, S.
Shoemaker, R.
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