search query: @author Neslin, S. A. / total: 11
references: 1-10 / 11
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1.
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2000 : JUN, VOL. 52, p. 370-392
 2000 Gedenk, K.
Neslin, S. A.
2.
The role of retail promotion in determing future brand loyalty: its effect on purchase event feedback
Journal of Retailing
1999 : WIN, VOL. 75:4, p. 433-459
 1999 Gedenk, K.
Neslin, S. A.
3.
An alternative explanation for lower repeat rates after promotion purchases.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 205-213
 1989 Neslin, S. A.
Shoemaker, R. W.
4.
Relating the brand use profile of coupon redeemers to brand and coupon characteristics.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32
 1987 Neslin, S. A.
Clarke, D. G.
5.
Opportunities and risk of durable goods promotion. (!MARKETING EVALUATION)
Sloan Management Review
1987 : WINTER, VOL. 28:2, p. 27-38
 1987 Quelch, J. A.
Neslin, S. A.
Olson, L. B.
6.
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a Dyad-level test.
Management Science
1986 : APR, VOL. 32:4, p. 480-498
 1986 Neslin, S. A.
Greenhalgh, L.
7.
The effects of negotiator preferences, situational power, and negotiator personality on outcomes of business negotiations.
Academy of Management Journal
1985 : MAR, VOL. 28:1, p. 9-33
 1985 Greenhalgh, L.
Neslin, S. A.
Gilkey, R. W.
8.
Nash's theory of cooperative games as a predictor of the outcomes of buyer-seller negotiations : an experiment in media purchasing.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 368-379
 1983 Neslin, S. A.
Greenhalgh, L.
9.
Optimistic and pessimistic estimates of product performance.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 53-58
 1983 Assmus, G.
Neslin, S. A.
10.
Using a natural experiment to estimate price elasticity: the 1974 sugar shortage and the ready-to-eat cereal market.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 44-57
 1983 Neslin, S. A.
Shoemaker, R. W.
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