search query: @author Netemeyer, R.G. / total: 2
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1.
Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 29-42
 2000 Andrews, J.G.
Burton, S.
Netemeyer, R.G.
2.
Distinguishing coupon proneness from value consciousness: an acquisition- transaction utility theory perspective.
Journal of Marketing
1990 : JUL, VOL.54:3, P.54-67
 1990 Lichtenstein, D.R.
Netemeyer, R.G.
Burton, S.
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