search query: @author Neuendorf, K. / total: 2
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1.
Media use and participation as a spectator in public leisure activities: competition or symbiosis?
Leisure Studies
2003 : APR, VOL. 22:2, p. 169-184
 2003 Jeffres, L. W.
Neuendorf, K.
Atkin, D.
2.
Content analysis as a predictive methodology: recall, readership, and evaluations of business-to-business print advertising
Journal of Advertising Research
1998 : JUN, VOL. 38:3, p. 19-34
 1998 Naccarato, J.
Neuendorf, K.
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