search query: @author Nevin, J.R. / total: 2
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1.
Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 80-93
 1990 Noordewier, T.G.
John, G.
Nevin, J.R.
2.
Communication strategies in marketing channels : a theoretical perspective.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 36-51
 1990 Mohr, J.
Nevin, J.R.
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