search query: @author Nguyen, D. / total: 4
references: 1-4 / 4
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1.
Multinomial logit market share models: Equilibrium characteristics and strategic implications
Management Science
1998 : OCT, VOL. 44:10, p. 1396-1408
 1998 Basuroy, S.
Nguyen, D.
2.
Advertising, random sales response, and brand competition : some theoretical and econometric implications.
Journal of Business
1987 : APR, VOL. 60:2, p. 259-279
 1987 Nguyen, D.
3.
An analysis of optimal advertising under uncertainty.
Management Science
1985 : MAY, VOL. 31:5, p. 622-633
 1985 Nguyen, D.
4.
The monopolistic firm, random demand, and Bayesian learning.
Operations Research
1984 : SEP-OCT, VOL. 32:5, p. 1038-1051
 1984 Nguyen, D.
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