search query: @author Nishisato, S. / total: 2
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1.
An approach to marketing data analysis: the forced classification procedure of dual scaling.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 354-360
 1990 Nishisato, S.
Gaul, W.
2.
Marketing data analysis by dual scaling.
International Journal of Research in Marketing
1989 : VOL. 5:3, p. 151-170
 1989 Nishisato, S.
Gaul, W.
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