search query: @author Noci, G. / total: 5
references: 1-5 / 5
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1.
Marketing strategy and marketing performance measurement system: exploring the relationship
European Management Journal
2010 : APR, VOL 28:2, p. 139-152
 2010 Lamberti, L.
Noci, G.
2.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 327-343
 2009 Lamberti, L.
Noci, G.
3.
Towards a sustainable view of the competitive system
Long Range Planning
1999 : OCT, VOL. 32:5, p. 519-530
 1999 Chiesa, V.
Manzini, R.
Noci, G.
4.
Managing "green" product innovation in small firms
R. and D. Management
1999 : JAN, VOL. 29:1, p. 3-16
 1999 Noci, G.
Verganti, R.
5.
Measuring the environmental performance of new products. An integrated approach (Produktentwicklung; Neue Produkte)
International Journal of Production Research
1996 : NOV, VOL. 34:11, p. 3055-3078
 1996 Azzone, G.
Noci, G.
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