search query: @author Novak, T. / total: 2
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1.
Building consumer trust online
Communications of the ACM
1999 : APR, VOL. 42:4, p. 80-85
 1999 Hoffman, D.
Novak, T.
Peralta, M.
2.
Value-system Segmentation: Exploring the Meaning of LOV
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.ll9-132
 1992 Kamakura, W.
Novak, T.
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