search query: @author Novak, T. P. / total: 3
references: 1-3 / 3
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1.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
2.
Measuring customer experience in online environments: a structural modeling approach
Marketing Science
2000 : WINTER, VOL. 19:1, p. 22-42
 2000 Novak, T. P.
Hoffman, D. L.
Yung, Y.-F.
3.
Marketing in hypermedia computer mediated environments. Conceptual foundations (Mediaanalyse)
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 50-68
 1996 Hoffman, D. L.
Novak, T. P.
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