search query: @author Novak, T.P. / total: 3
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1.
How to acquire customers on the Web
Harvard Business Review
2000 : MAY/JUN, VOL. 78:3, p. 179-188
 2000 Hoffman, D.L.
Novak, T.P.
2.
Value-System Segmentation:Exploring the Meaning of LOV
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 119-132
 1992 Kamakura, W.A.
Novak, T.P.
3.
On comparing alternative segmentation schemes: The list of values (LOV) and values and life styles (VALS)
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 105-109
 1990 Novak, T.P.
MacEvoy, B.
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