search query: @author Nowlis, S. / total: 2
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1.
Comparison effects on preference construction
Journal of Consumer Research
1999 : DEC, VOL. 26:3, p. 293-306
 1999 Dhar, R.
Nowlis, S.
2.
The effect of time pressure on the choice between brands that differ in quality, price, and product features
Marketing Letters
1995 : OCT, VOL. 6:4, p. 287-295
 1995 Nowlis, S.
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