search query: @author Nunes, P.F. / total: 3
references: 1-3 / 3
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1.
Selling to the moneyed masses
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 94-104
 2004 Nunes, P.F.
Johnson, B.A.
Breene, R.T.S.
2.
The customer has escaped
Harvard Business Review
2003 : NOV, VOL. 81:11, p. 96-105
 2003 Nunes, P.F.
Cespedes, F.V.
3.
HBR case study: License to overkill
Harvard Business Review
2002 : DEC, VOL. 80:12, p. 29-32, 34-37
 2002 Nunes, P.F.
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