search query: @author Nwankwo, S. / total: 2
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1.
Developing a customer orientation
Journal of Consumer Marketing
1995 : VOL. 12:5, p. 5-15
 1995 Nwankwo, S.
2.
Understanding the causes of business failure crises: generic failure types: boiled frogs, drowned frogs, bullfrogs and tadpoles
Management Decision
1994 : VOL. 32:4, p. 9-22
 1994 Richardson, B.
Nwankwo, S.
Richadson, S.
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