search query: @author O'Driscoll, A. / total: 3
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1.
Reflection on contemporary issues in relationship marketing: evidence from a longitudinal case study in the building materials
Journal of Marketing Management
2006 : DEC, VOL. 22:1-2, p. 111-133
 2006 O'Driscoll, A.
2.
The competence trap: exploring issues in winning and sustaining core competencies
Irish Journal of Management
2001 : VOL. 22:1, p. 73-90
 2001 O'Driscoll, A.
Carson, D.
Gilmore, A.
3.
The changing nature of theory and practice in marketing: on the value of synchrony
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 391-416
 1998 O'Driscoll, A.
Murray, J.A.
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