search query: @author O'Leary, J. T. / total: 6
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1.
WWW.Branding.States.US: An analysis of brand-building elements in the US state tourism websites
Tourism Management
2006 : OCT, VOL. 27:5, p. 815-828
 2006 Lee, G.
Cai, L. A.
O'Leary, J. T.
2.
The economic value portfolio matrix: a target market selection tool for destination marketing organizations
Tourism Management
2006 : AUG, VOL. 27:4, p. 576-588
 2006 Lee, G.
Morrison, A. M.
O'Leary, J. T.
3.
The effect of prior experience on vacation behavior
Annals of Tourism Research
2004 : OCT, VOL. 31:4, p. 801-818
 2004 Lehto, X. Y.
O'Leary, J. T.
Morrison, A. M.
4.
The tourism efficient frontier: an approach to selecting the most efficient travel segment mixes
Journal of Travel & Tourism Marketing
2004 : VOL. 16:4, p. 33-46
 2004 Jang, S.
Morrison, A. M.
O'Leary, J. T.
5.
A procedure for target market selection in tourism
Journal of Travel & Tourism Marketing
2004 : VOL. 16:1, p. 17-31
 2004 Jang, S.
Morrison, A. M.
O'Leary, J. T.
6.
Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments
Tourism Management
2002 : AUG, VOL. 23:4, p. 367-378
 2002 Jang, S. C.
Morrison, A. M.
O'Leary, J. T.
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