search query: @author O'Neal, C. R. / total: 2
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1.
JIT procurement and relationship marketing.
Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 55-63
 1989 O'Neal, C. R.
2.
Just-in-time exchange relationships in industrial markets.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 52-67
 1988 Frazier, G. L.
Spekman, R. A.
O'Neal, C. R.
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