search query: @author Oakenfull, G. / total: 4
references: 1-4 / 4
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1.
Buying for love of country: assessing the ethics of patriotic appeals in advertising
Business and Society Review
2003 : WINTER, 108:4, p. 509-521
 2003 Stearns, J.M.
Borna, S.
Oakenfull, G.
2.
Measuring brand meaning
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 43-53
 2000 Oakenfull, G.
3.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
4.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
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