search query: @author Okazaki, S. / total: 8
references: 1-8 / 8
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1.
Social influence model and electronic word of mouth
International Journal of Advertising
2009 : VOL. 28:3, p. 439-472
 2009 Okazaki, S.
2.
The tactical use of mobile marketing: how adolescents' social networking can best shape brand extensions
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 12-26
 2009 Okazaki, S.
3.
Global web site standardization in the new EU member states. Initial observations from Poland and the Czech Republic
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1224-1245
 2008 Okazaki, S.
Skapa, R.
4.
Evolution in the usage of localised appeals in Japanese and American print advertising
International Journal of Advertising
2008 : VOL. 27:5, p. 771-798
 2008 Okazaki, S.
Mueller, B.
5.
Assessing mobile-based online surveys
International Journal of Market Research
2007 : VOL. 49:5, p. 651-675
 2007 Okazaki, S.
6.
How mobile advertising works: the role of trust in improving attitudes and recall
Journal of Advertising Research
2007 : VOL. 47:2, p. 165-178
 2007 Okazaki, S.
Katsukura, A.
Nishiyama, M.
7.
Use intention: how consumer perception counts
Admap
2005 : VOL. 40:3, p. 44-46
 2005 Okazaki, S.
Corcoran, S.
8.
Searching the web for global brands: how American brands standardise their web sites in Europe
European Journal of Marketing
2005 : VOL. 39:1-2, p. 87-109
 2005 Okazaki, S.
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