search query: @author Okechuku, C. / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
The importance of product country of origin: a conjoint analysis of the United States, Canada, Germany and the Netherlands
European Journal of Marketing
1994 : VOL. 28:4, p. 5-19
 1994 Okechuku, C.
2.
The relationship of prior knowledge and involvement to advertising recall and evaluation
International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 115-130
 1992 Okechuku, C.
3.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
4.
Attribute importance: contrasting measurements.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 60-63
 1979 Heeler, R. M.
Okechuku, C.
Reid, S.
« previous page | next page »
SCIMA