search query: @author Oliva, T.A. / total: 2
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1.
The organizational adoption of high-technology products "for use": effects of size, preferences, and radicalness of impact
Industrial Marketing Management
2002 : AUG, VOL. 31.5, p. 441-456
 2002 McDade, S.R.
Oliva, T.A.
Pirsch, J.A.
2.
A catastrophe model for developing service satisfaction strat`gies.
Journal of Marketing
1992 : VOL.56:3, p.83-95
 1992 Oliva, T.A.
Oliver, R.L.
MacMillan, I.C.
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