search query: @author Olver, J. M. / total: 3
references: 1-3 / 3
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1.
Push and pull: A one-two punch for packaged products.
Sloan Management Review
1989 : FALL, VOL. 31:1, p. 53-61
 1989 Olver, J. M.
Farris, P. W.
2.
Le controle de gestion de produit.
Harvard-L'Expansion
1987 : AUTUMN, 46, p. 105-107
 1987 Quelch, J. A.
Farris, P. W.
Olver, J. M.
3.
Ideas for action : the product management audit.
Harvard Business Review
1987 : MAR-APR, VOL. 65:2, p. 30, 32, 36
 1987 Quelch, J. A.
Farris, P. W.
Olver, J. M.
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