search query: @author Ormrod, R.P. / total: 2
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1.
Understanding voter orientation in the context of political market orientation: is the political customer king?
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 108-130
 2010 Ormrod, R.P.
Henneberg, S.C.
2.
An investigation into the relationship between political activity levels and political market orientation
European Journal of Marketing
2010 : VOL. 44:3/4, p. 382-400
 2010 Ormrod, R.P.
Henneberg, S.C.
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