search query: @author Palan, K. M. / total: 2
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1.
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
Journal of Advertising
2004 : VOL. 33, p. 19-28
 2004 Barone, M. J.
Palan, K. M.
Miniard, P. W.
2.
The realms of scientific meaning framework for constructing theoretically meaningful definitions of marketing concepts (Marketingkonzept)
Journal of Marketing
1997 : APR, VOL. 61:2, p. 52-67
 1997 Teas, R. K.
Palan, K. M.
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