search query: @author Pappu, R. / total: 2
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1.
Celebrity endorsement, brand credibility and brand equity
European Journal of Marketing
2011 : VOL 45:6, p. 882-909
 2011 Spry, A.
Pappu, R.
Cornwell, T. B.
2.
Consumer-based brand equity and country-of-origin relationships: some empirical evidence
European Journal of Marketing
2006 : VOL. 40:5/6, p.696-717
 2006 Pappu, R.
Quester, P.G.
Cooksey, R.W.
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