search query: @author Park, C. W. / total: 17
references: 1-10 / 17
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1.
The Reversal of Abnormal Accruals and the Market Valuation of Earnings Surprises
Accounting Review
2001 : JUL, VOL. 76:3, p. 375-404
 2001 DeFond, M. L.
Park, C. W.
2.
The Effect of Missing a Quarterly Earnings Benchmark on the CECTs Annual Bonus
Accounting Review
2001 : JUL, VOL. 76:3, p. 313-332
 2001 Matsunaga, S. R.
Park, C. W.
3.
The effect of competition on CEO turnover
Journal of Accounting & Economics
1999 : FEB, VOL. 27:1, p. 35-56
 1999 DeFond, M. L.
Park, C. W.
4.
Smoothing income in anticipation of future earnings
Journal of Accounting & Economics
1997 : JUL, Vol. 23:2, p. 115-139
 1997 DeFond, M. L.
Park, C. W.
5.
Product-level choice: A top-down or bottom-up process?
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 289-299
 1989 Park, C. W.
Smith, D. C.
6.
Evaluating the effects of advertising and sales promotion campaigns.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140
 1988 Park, C. W.
Roth, M. S.
Jacques, P. F.
7.
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 11-24
 1986 Park, C. W.
Young, S. M.
8.
High-stake decision making - an empirical study based on house purchase processes.
Human Systems Management
1982 : JUN, VOL. 3:2, p. 91-106
 1982 Chan, S. J.
Park, C. W.
Yu, P. L.
9.
Joint decisions in home purchasing: a muddling-through process.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 151-162
 1982 Park, C. W.
10.
Decision plans and consumer choice dynamics.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 108-115
 1982 Park, C. W.
Lutz, R. J.
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