search query: @author Parker, K. / total: 2
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1.
The West Ham syndrome
Journal of the Market Research Society
1997 : JUL, VOL. 39:3, p. 509-517
 1997 Parker, K.
Stuart, T.
2.
Sponsorship: the research contribution.
European Journal of Marketing
1991 : VOL. 25:11, p. 22-30
 1991 Parker, K.
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