search query: @author Parker, R.S. / total: 2
references: 1-2 / 2
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1.
Ethical considerations in the use of direct-to-consumer advertising and pharmaceutical promotions: the impact on pharmaceutical sales and physicians
Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 279-290
 2003 Parker, R.S.
Pettijohn, C.E.
2.
Using trade incentives to promote customer relationships in a retail setting
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 135-147
 2002 Parker, R.S.
Pettijohn, L.S.
Pettijohn, C.E.
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