search query: @author Parthasarathy, M. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of the Academy of Marketing Science
2001 : FALL, VOL. 29:4, p. 374-390 |
2001 | Keaveney, S. M. Parthasarathy, M. |
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2. |
Journal of Macromarketing
1997 : FALL, VOL. 17:2, p. 49-64 |
1997 | Rittenburg, T. L. Parthasarathy, M. |
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