search query: @author Paternault, C. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Marketing and Research Today
1997 : MAY, VOL. 25:2, p. 79-85 |
1997 | Dubois, B. Paternault, C. |
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2. |
Journal of Advertising Research
1995 : JUL/AUG, VOL. 35:4, p. 69-76 |
1995 | Dubios, B. Paternault, C. |
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