search query: @author Patterson, A. / total: 4
references: 1-4 / 4
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1.
Harry Potter and the service-dominant logic of marketing: a cautionary tale
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 519-533
 2009 Brown, S.
Patterson, A.
2.
Chronicles of 'customer experience': the downfall of Lewis's foretold
Journal of Marketing Management
2008 : FEB, VOL. 24:1-2, p. 29-45
 2008 Patterson, A.
Hodgson, J.
Shi, J.
3.
A speeddating story: the lover’s guide to marketing excellence
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 455 – 471
 2006 Patterson, A.
Hodgson, J.
4.
Developing internationalization capability through industry groups: the experience of a telecommunications joint action group
Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 69-89
 2002 Chetty, S.
Patterson, A.
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