search query: @author Patterson, P. / total: 5
references: 1-5 / 5
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title | year | author | ||
1. |
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1103-1118 |
2002 | Cicic, M. Patterson, P. Shoham, A. |
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2. |
Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 395-411 |
1999 | Patterson, P. Dawes, P. |
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3. |
Journal of the Academy of Marketing Science
1997 : WINTER, VOL. 25:1, p. 4-17 |
1997 | Patterson, P. Johnson, L. Spreng, R. |
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4. |
Journal of Industrial Economics
1994 : DEC, VOL. 42:4, p. 429-437 |
1994 | Patterson, P. Abbott, P. |
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5. |
R. and D. Management
1993 : OCT, VOL. 23:4, p. 327-336 |
1993 | Atuahene-Gima, K. Patterson, P. |
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