search query: @author Pavia, T.M. / total: 2
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1.
The winning number or consumer perceptions of alpha-numeric brand names (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 85-98
 1993 Pavia, T.M.
Costa, J.A.
2.
An Examination of the Use of Unacceptable Levels in Conjoint Analysis
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 470-476
 1992 Metha, R.
Moore W.L.,
Pavia, T.M.
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